Events Don't Need More Heroes, They Need Better Systems
When event teams struggle, the problem is almost never the people. We build event operating systems that address missed handoffs, unclear ownership, and reactive planning so great teams can focus on delivering great events, not just getting through them.
50+ Enterprise Event Teams Supported
Pillar
ROI
How events create measurable value for the organization.
Pillar
People & Culture
How people think, collaborate, and make decisions around events.
Pillar
Process
How prepared the organization is to execute events effectively and sustainably.
How We Work
How We Help Event Teams Succeed
We Diagnose
Surface the misalignment, gaps, and challenges your team has been living with for years.
We Systematize
Replace tribal knowledge and reactive planning with documented, repeatable operations.
We Build Capability
Give your people the skills and confidence to lead events, not just survive them.
We Enable AI
Responsibly
Automate what should be automated. Protect what shouldn't.
Who We Work With
Find Your Path Forward
Different roles face different pressures. We meet you where the friction actually lives and help you build the capability to move past it.
At the core of everything we teach is ACCORD® — our six-part event readiness model. It’s how we help teams move from firefighting to foresight, across everything from planning to tech to stakeholder alignment.
Leadership
Built from 30+ Years of Experience
Different roles face different pressures. We meet you where the friction actually lives and help you build the capability to move past it.
30+ years in enterprise IT and systems consulting
15 years inside global event operations
Named one of the “50 Most Influential People in Events”
Solutions
Decades of Enterprise Experience, Applied to Your Operational Challenges
Event operations are complex. The people are talented. The systems around them usually aren't.
We offer multiple ways to bring the systems up to the level of the people running them.
Event System Diagnostic™
In 30 days, find out where your operations break down — and walk away with a plan to address it.
Smart Event CORE™
Training that builds strategic, systems-minded event professionals. Built for both individuals and teams.
Applied AI for Event Teams
Practical, hands-on workshops for event teams integrating AI into their day-to-day operations.
Workshops & Speaking
Keynotes, workshops, panels, and leadership briefings. Smart, grounded, and a little bit funny.
Framework
Not Sure Where
to Start? Try Out The Event System Health Check
The Event System Health Check assesses your current operational health across all six ACCORD dimensions.
What you Get
A full personalized report with all six ACCORD dimensions and a clear set of next steps.
Commitment
10-15 minutes of your time. Completely free. No opt-in or sales call required.
Results
What We Do Best (and What You'll Love Most)
We Diagnose
Surface the misalignment, gaps, and friction your team has been living with for years.
We Systematize
Replace tribal knowledge and reactive planning with documented, repeatable operations.
We Build Capability
Give your people the skills and confidence to lead events, not just survive them.
We Enable AI
Responsibly
Automate what should be automated. Protect what shouldn't.
Testimonials
"Jen brings a level of calm, strategic clarity that changes the energy of an entire delivery team. When we faced real uncertainty this past year, she stepped in and led with the kind of quiet confidence that meant the team stayed focused — not because the situation was easy, but because Jen made it feel manageable. The event went perfectly. I trust her implicitly."
Melissa Harrison, Vice President, Consumer Technology Association
"Jen has the rare ability to distill complex integrations into solvable problems — and she proactively looks around corners before they become issues."
Dave Chance, Director of Digital Experience, Microsoft
"I've had the pleasure of working with Jen for over a decade — starting at Microsoft, where Eventbase partnered with her for eight years, and continuing through Oracle, CES, and Databricks. She's reliable, thoughtful, and genuinely forward-thinking."
Jeff Sinclair, CEO & Co-Founder, Eventbase